Strengths of Coca-Cola East Japan
We, “Coca-Cola East Japan,” have brought together competent staff and a rich line-up of products and equipment so that we can respond precisely to the different sales format and needs of our customers.
We Always Have the View Point of Our Customers and Consumers
We have the Coca-Cola brand that everyone is familiar with and has more than 100 year of history. But that doesn’t mean that our products will sell simply because we are famous. One of the mottos that all Coca-Cola East Japan salesmen share is "to focus on the customers and the shoppers." This means that we should always put ourselves in the position of our customers and consumers, and think about how we can make everyone happy, what we can do to make everyone feel that they want to drink our products, and how we can contribute to everyone by making use of the products and equipment of Coca-Cola East Japan. I believe the reason why Coca-Cola is still loved by so many people even though the taste has not changed for more than 100 years is because every single one of our employees is always operating with that kind of spirit from the perspective of our customers and consumers.
It is precisely this attitude of working from the perspective of our customers and consumers that is the biggest characteristic of Coca-Cola East Japan.
Rich Line-Up of Equipment and Materials That Can Meet Whatever Needs Customers May Have
It goes without saying that we supply Coca-Cola products, but providing equipment such as vending machines, coolers, and warmers for selling, supplying products and keeping products at optimum temperature is also an important part of our work. Recently, we have lined up a variety of equipment such as machines that make it easy to enjoy a cup of authentic coffee or coolers manufactured overseas with excellent design features. One of the strengths of Coca-Cola East Japan is that we can make suggestions by choosing something that matches any need customers may have from various options whether they want to install a machine beside the cash register or prefer a horizontal type of machine and so on.
Speedy Response Precisely Because We Have Sales Centers in The Local Community
We are a bottler that is rooted in the community of Tokyo and other 15 prefectures.
A major characteristic of Coca-Cola East Japan is that we can respond quickly such as providing support after introduction of our products and services because we have many sales centers in the community. For example, when we get a message that a cooler has malfunctioned, unlike other companies which may take several days to respond as they frequently outsource such operations to other companies, Coca-Cola East Japan can rush to the site as quickly as within 1-2 hours.
Furthermore, we also keep a stock of alternative machines within the same company, and so we can make arrangements quickly. There have been times when our customers had shown surprise at the speed of our response when we showed up fully prepared after they contacted us about their stock of posters and products running low. We will rush to our customers quickly and talk and ask when we make a request or have a problem.
This is also a strength of Coca-Cola East Japan where we take action while giving consideration to our customers and consumers first above all else.
Providing New Added Value at All Times Through the Accumulation of Daily Activities
In the course of daily transactions, I believe the most important thing is the building of a relationship of trust with customers. For this purpose, in the course of daily transactions, we follow up quickly when customers contact us for example. There is nothing spectacular about keeping in close contact, but I believe it is important to keep doing “things that are obvious” in an obvious way as part of our daily operations. We also approach our daily work while reminding ourselves constantly that we want to provide some kind of extra added value or “One More Thing.”
Best Practices from 5 Bottlers Make Us to Adopt Market Needs
Competition and differentiation in the beverage industry continues to get more and more intensive. With rapid aging and increasing globalization, we are now in an age when products cannot be sold without a proper understanding of what consumers want.
Coca-Cola East Japan was established through the merger of 4 Coca-Cola bottlers. Since April, 2015, Sendai Coca-Cola Bottling have been merged too. With 5 companies becoming one, the people, experience and data that used to be scattered across the respective regions of each company are now gathered and shared in one place. Thanks to that, it has become easier to respond to the diversifying needs of a market that keeps changing at a dizzying pace, and this is also a characteristic unique to Coca-Cola East Japan, the biggest bottler in Japan.
Continuing to Change All the Time and The Spirit of Taking on New Challenges
It is extremely difficult for a company to change, and needless to say, just as difficult for people to change. But we got a chance to change called an acquisition.
The companies sharing the same objective of selling Coca-Cola products had come together as one, but the way of performing work, the attitude towards sales, and of course, the corporate culture were entirely different. There were many things that were bewildering, but I feel that we have been able to learn and grow by accepting new values and concepts instead of insisting on familiar ways of doing things. As a result, we have been able to propose new initiatives and actual cases that proved to be effective in other regions without being restricted by past examples in our dealings with customers, and the fact that we are producing good results brings great joy to us as well.
The spirit of continuing to take up the challenge of new things without the fear of change is a unique strength of Coca-Cola East Japan.